“Amazon really wants to come over to your house. Or at least make it to the front door,” writes Vanessa Romo in their recent NPR article entitled “Amazon Acquires Ring, Expanding Reach Into Home Security.”
According to Romo, “The Seattle-based tech giant announced Tuesday it's made another move into the home security and surveillance business, acquiring Ring, a smart-doorbell maker that streams audio and video to cellphones.”
“Neither company has released details about the deal but Reuters reported that it cost over $1 billion,” writes Romo.
The NPR piece continues that, “Amazon may have just officially put a ring on Ring, but the relationship between the two started through its Alexa Fund, which funnels money into companies that create new ways to integrate Amazon's voice technology into their products. In June, Ring announced they'd figured out how to connect select devices to work with Alexa on Echo Show and Fire TV.”
Do you see Amazon’s strategy here?
Yes, it’s probably “world domination.” (Just kidding)
But, that’s not what we’re referring to here.
We’ve recognized a grand strategy from Amazon’s acquisition that validates a point we’ve been talking about a lot lately.
So, do you see it?
It’s the push towards platform technology!
They’ve recognized a space that needs a platform (where everything talks to one another) to maximize the capabilities of their customers.
This play hit home for us.
Why? It’s literally written in our mission statement here.
We want to provide our customers with a platform that does a whole lot to help them achieve Proactive Operations.
Today, Amazon proved to us more than ever the value (and long-term importance) of this effort to bring a platform to our customers – and most important – their customers!
Are you using a platform to maximize your performance?
If not, we’ve got to change that starting today.