“A big car company is going small. Ford is buying electric scooter company Spin,” writes James Boubek in their recent NPR article entitled “Why Ford Is Getting Into The Scooter Business.”
According to Doubek, “Ford and Spin won't confirm the price tag, but reports put the purchase price at $100 million and an overall investment from Ford of $200 million.”
“The acquisition, announced last week, marks the first time a carmaker has seriously invested in the bike and scooter-sharing sector, which is typically the realm of tech companies,” the article continues.
Doubek explains that “Automakers are trying to broaden their business — to become "mobility" companies rather than just selling cars.”
"All the automotive companies are looking for ways to manage the future,’ says Bruce Belzowski, the managing director of the Automotive Futures Group and formerly of the University of Michigan's Transportation Research Institute. ‘In the past, they managed the future by just designing and building vehicles that people really wanted to buy. And now they're confronting a potential future that's different from that," shares Doubek later in the article.
“Belzowski says legacy car companies aren't necessarily counting on being profitable when they throw money at new technologies. But these companies don't want to be left behind,” the NPR piece continues.
You don’t either.
Technology is moving fast.
You need to get started on the implementation of software.
It’s no longer a nice to have.
You need it.
Your customers expect it.
That’s why this article hit home for us. We don’t want you getting left behind.
We want you getting into the Proactive Operations business that way you can maintain your status as one of the world’s greatest properties.
What & Why Proactive Operations
Proactive Operations is a methodology by which property operations utilize strategy, infrastructure, and technology to achieve maximum performance.
With Proactive Operations, your organization can manage everything that occurs to ensure a safe and memorable experience for your customers.
Unlike reactive operations, Proactive Operations provides you a disciplined framework for streamlining processes, resources, personnel, information, and communication.
By continuously examining, improving, and optimizing your operation, you program your ability to manage everything 24/7 365 – proactively.
And while you’re not Ford moving into the scooter business, we’re confident you can see the importance of making technological moves to keep up the future of this industry.
It’s time for you to get into the Proactive Operations business – starting today.
Then, get in touch with us to see how we can work closely with you to employ this methodology throughout your operation.
We’re confident that you’ll benefit from it in a way that’ll increase your chances of not only keeping up with the progression of technology but also achieve maximum performance.
Over to You
Ford’s shift in strategy offers an exciting lesson for proactive leaders. They’ve recognized the new generation of “micro-mobility” leading to their purchase of Spin.
Technology is changing things for automakers, and that could take a toll on their business. They don’t want to get left behind.
And neither should you.
You need to get into the Proactive Operations to keep progressing your operation and keeping up with the latest demands of your industry.
So, what moves are you making to avoid being left behind?