“Starbucks announced on Monday it plans to eliminate plastic straws from its 28,000 stores worldwide by 2020,” writes Jennifer Liberto in their recent NPR article entitled “Starbucks: Goodbye, Plastic Straws.”
According to Liberto, “The company will broaden the manufacture and use of what some in social media have dubbed the ‘adult sippy cup.’ It's a plastic strawless lid that will come to replace single-use plastic straws that now inundate its coffee shops.”
“The company says the move, when fully implemented, could mean a billion fewer plastic straws across its stores each year. And it's a part of Starbucks' $10 million investment in creating recyclable and compostable cups around the world,” Liberto explains.
"For our partners and customers, this is a significant milestone to achieve our global aspiration of sustainable coffee, served to our customers in more sustainable ways," Kevin Johnson, president and chief executive officer for Starbucks, said in a statement, according to the NPR piece.
While reading Liberto’s article, we quickly recognized how Starbucks’ drive as a sustainable organization offered a lesson for change to be applied to your organization.
Yes, the “adult sippy cup” can educate your team.
And in fact, it’s a two-part lesson we’ve identified.
Did you happen to catch it?
Don’t worry if you didn’t. It doesn’t entirely jump off the page. For a moment, we had to contemplate the nuances ourselves.
But, it is valuable, and we’re going to discuss both parts below.
So, are you ready?