24/7 Software Blog

Reactive Operations’ Death Is All About How Properties Operate Today

by 24/7 Software / June 6, 2019

“After 18 years, Apple is killing iTunes — well, sort of. The media management software for most Mac users (and many Windows users) is being broken into separate pieces for separate uses: Music, podcasts and television will soon have their own apps on the new Catalina Mac operating system,” writes Andrew Flanagan and Jasmine Garsd in their recent NPR article entitled, “iTunes' Death Is All About How We Listen To Music Today.”

According to the article, “Apple announced the move on Monday along with new hardware, including a new Mac Pro and Pro Display XDR, and entertainment and lifestyle features.”

“Apple laid to rest a misapprehension that the iTunes Store (where users purchase songs and albums for download) would be going away in favor of Apple Music (the company's streaming service). The iTunes Store will remain, as will the music that people bought from it. But Apple did address a long-running complaint from users of the iTunes desktop app: mainly, that it's trying to be too many things at once,” Flanagan and Garsd explain.

The NPR piece continues “At Monday's conference, Craig Federighi, Apple's senior vice president of software engineering, joked about this. ‘Customers love iTunes and everything it can do,’ he said, before sarcastically asking: ‘But if there's one thing we hear over and over, it's 'Can iTunes do even more?' "

“Apple announced it will be launching a new stand-alone music app for Mac, as well as a new and improved TV app and a podcast app. And it said device syncing will now be handled in the Finder, the macOS file manager. Apple did not say how syncing iPhones or iPads would be handled on Windows machines,” share the NPR authors.

“iTunes will continue as a music store, but the new music app will be more closely aligned with Apple's music-streaming service,” the article explains.

Are You Trying to Be Too Many Things at Once?

We’re curious:

Do you think your property operation is trying to be too many things at once?

You might be running all over the place, trying to respond to issues and incidents.

Things are going under the radar.

A lot of critical incidents are being missed.

But you think you’re taking care of business.


But we know that just because you’re busy doesn’t mean you’re efficient, effective – or proactive.

You’re trying to be too many things at once.

Your unaligned with the goal of your team and your organization.

It’s time for some change.

We’re not saying whether you must make an incremental change or revamp your entire operation.

But we’re going to give you a way to figure it out.

Much like Apple did, you’ll need to listen to your customers to understand what’s causing them frustration.

And invest more into what’s making them happy and helping them create happy memories from being on your property.

How does that sound?

‘Proactive Operations’ is How Properties Operate Today

Over the years, we’ve worked with many experts in various industries - from Corporate to Transportation operations – to help them improve the efficiency and effectiveness of their operation.

We’re obsessed in our pursuit to understand what’s needed to help our customers achieve success.

We’ve always worked to discover ways to contribute to the success of every operational function.

  • What are the fundamental needs of the industry? What’s important and relevant to the experts in each field? What are the collective strengths and weaknesses that they all share? What’s missing?

That’s when we had an epiphany.

Operations across every industry must move away from the reactive mindset they’ve had for years.

It’s time for a proactive approach – one that will evolve with the demands of the environment.

We’ve done just that.

And while our long-term relationships with industry experts have shaped Proactive Operations, it’s their participation and contribution that has ignited a movement.

With Proactive Operations and industry-focused operations management software, you have the advantage of maximizing your performance, creating memories, and keeping your customers coming back to your property.

Go here to learn more about this chosen methodology and let us know how we can help you employ it on your property.

Over to You

Apple is sort of killing iTunes. That change gave us a little insight into its business strategy. There are takeaways for property operations like you.

You might be running a reactive operation right now. It could be because you’re trying to be too many things at once and your operation is unaligned. You can change that.

The death of reactive operations came from the birth of Proactive Operations. Now let’s employ it throughout your property.


Learn how to employ Proactive Operations using strategy, infrastructure & technology.

previous post How to Choose Lost and Found Software for Your Airport
Next Post #1 Tool Convention Centers Use to Ensure Accountability