24/7 Software Blog

How to Tame the Fear of Reactive Operations

by 24/7 Software / April 18, 2019

“This summer, musician Katie Sucha will be touring England. And she's scared,” writes Jasmine Garsd in their recent NPR article entitled “After Boeing Crashes, More People Want Help Taming Fear Of Flying.”

"It really is a serious mental challenge to walk through those doors and get on the plane,” Sucha shares in the article.

According to Garsd, “Sucha's fear of flying is so bad that when she was a teacher in Mississippi and wanted to visit her family in Michigan, she'd take a 14-hour bus ride rather than spend two hours in the air.”

“The upcoming trip to Europe is a great career opportunity, but she's terrified. She can't stop watching the news about the two deadly Boeing 737 Max crashes less than five months apart. Sucha gets nervous just talking about them,” explains Garsd.

"You know, if this happens with one type of plane, how many other examples of a faulty sensor or ... something malfunctioning," says Sucha.

The NPR article continues, “Boeing 737 Max airplanes have been grounded worldwide, and incidents like these are actually incredibly rare. But instructors who help people with fear of flying are reporting that enrollment in their classes has more than doubled in the wake of the crashes.”

“If you aren't a nervous flyer, you might not be familiar with the industry built around fear of flying. For $2.99 you can buy an app called Am I Going Down? It uses aviation statistics to calculate the risk of a crash on your upcoming flight,” Garsd writes.

“An app called Overcome The Fear Of Flying offers hypnosis relaxation. The list goes on and on,” Garsd continues.

Later in the article, Garsd shares that “Ben Kaminow, a graduate of Soar (a course), says it's worth the price. He says his fear of flying ‘was debilitating to my life. I would not go away with my family."

“Kaminow's phobia started in 1993, when his vacation flight from New York to Mexico hit strong turbulence,” the article explains.

“He was terrified.”

Something Terrifying for Operations

Reading Garsd’s article certainly gave us anxiety.

It didn’t terrify us, but it did make us think about something terrifying.

Any idea what that is?

‘Reactive operations’ terrifies us.

Does it terrify you?

We’re confident it does, especially if you already believe you’re running a reactive operation.

You might be reading this article because ‘Reactive’ in the title caught your attention, you’re running this type of operation, or you’re curious about what you need to avoid and improve.

Either way, you’re in the right place because we want to help you tame this fear.

Reactive operations don’t have:

  • Awareness
  • Communication
  • Documentation
  • Analysis

And they certainly don’t have real-time communications, the ability to enhance customer experience or reduce risk throughout their property.

You don’t want to be reactive.

You don’t have to be!

Proactive Operations Promotes Confidence

You can achieve Proactive Operations.

This methodology promotes the opposite of fear – confidence.

We’re here to help.

Unlike reactive operations, Proactive Operations provides you a disciplined framework for streamlining processes, resources, personnel, information, and communication.

Proactive Operations defines what every property, in every industry, must strive to achieve.

It represents those operations that have taken or plan to take their operation to the highest level of performance.

Somewhere you want to be.


Strategy, Infrastructure, and Technology are the three pillars of the Proactive Operations methodology that work together to produce and continuously support a world-class operation.

  • One where you’ve done more than tame the fear of reactive operations
  • An operation that promotes confidence and peace of mind

Are you ready to achieve Proactive Operations?

Go here to learn more about the Proactive Operations methodology and let us know how we can help!

Over to You

Several apps are now available to help people tame the fear of flying following the Boeing 737 Max crash. That’s good news.

We’re believers in helping you tame and especially overcome your fears. That’s why we created the Proactive Operations methodology. It helps property operations not only tame the fear of reactive operations but also develop confidence and peace of mind that you’re operating at maximum performance.

So, are you ready to tame your fear of reactive operations?

Learn how to employ Proactive Operations using strategy, infrastructure & technology.

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