“When the Ferguson family decided they wanted to live in the Seattle suburb of Black Diamond they weren't in the market for a smart home. But they wound up with one, a house packed with Internet-connected devices,” writes Joshua McNichols in their recent NPR article entitled “A Smart Home Neighborhood: Residents Find It Enjoyably Convenient Or A Bit Creepy.”
According to the article, “Fifteen-year-old Macey Ferguson loves it. ‘I just feel really fancy,’ she says about having Amazon's Alexa there to turn on the lights for her, or to remind her when to go to cheerleading practice. ‘I feel like she's my little servant, or butler.’ Her older brother uses it for math homework, her younger sister for calling grandma. Her three-year-old brother asks Alexa for cake recipes so he can stare longingly at the photos.”
“Kelli Ferguson, the mom in this household, is more ambivalent. On the one hand, it's nice to ask Alexa to heat up the house before crawling out of bed in the winter. On the other, there's all those cameras. ‘If I'm walking on our street, I walk on the other side of the street,’ she said, meaning the side without the smart homes. ‘Just because I don't feel like being on everyone's cameras," McNichols shares.
The NPR piece continues that, “Living in a smart home neighborhood, the Fergusons experience both convenience and surveillance. And that's typical in Black Diamond, where Lennar Homes offers smart homes as part of a 4,800 unit development that includes other builders. This neighborhood isn't a one off. There are smart home developments in suburbs outside of cities such as Miami and San Francisco. Lennar is making Amazon tech standard on each of the 45,000 homes it builds this year.”
According to McNichols, “This partnership between builders and Amazon benefits both sides. Amazon wants to push for wider adoption of its Echo smart speaker. Lennar relies on Amazon to help distinguish it from other home builders in communities like Black Diamond.”
“But do users really need smart home technology?” asks McNichols.
We can’t answer that question for you.
But, we can confidently say “yes” to this question:
Do you need smart ‘property’ technology?
Without a doubt, you do.
But it’s also a part of a more significant way to keep your customers safe while creating lasting memories.
It’s called Proactive Operations – and your customers will find it enjoyably convenient.