“It's been used by brands such as American Airlines, Panasonic and Toyota. It's all over the signage in the New York City subway system. Even Google, Apple and Netflix used it for a time,” write Scott Simon and Samantha Raphelson in their recent NPR article entitled “Helvetica, The Iconic Font Both Loved And Loathed, Gets Its 1st Redesign In 36 Years.”
According to the article, “Helvetica is ubiquitous around the world, but despite its popularity, the typeface has some issues: letters scrunch together at small sizes and the space between them can be uneven.”
“Now, after 36 years, the widely used — and widely controversial — font is getting a makeover,” share Simon and Raphelson.
The NPR piece continues that, “The upgrade was designed by the Massachusetts type giant Monotype, which controls licensing for Helvetica. The company has updated each of Helvetica's 40,000 characters for the digital age, offering three new sizes designed to work on everything from billboards to the tiny screens of a smartwatch. The updated font even has a new name: ‘Helvetica Now."
“Like many changes, though, some people are skeptical,” the article explains.
Skepticism is common when questioning the status quo, change, and your current state.
We love to challenge it, though.
It’s in our nature.
But we know it’s difficult to manage change – especially when it’s not always a top priority for your property.
So how do you do it?
How do you redesign your operation to “operation now”- the next generation of your property’s operation?
Keep reading; we’re going to show you.