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How to Scale Your Venue with Data-Driven Technology

Previously recorded on Thursday, May 9, 2024

Discover how scaling data-driven operations management and advanced analytics helps multi-venue precincts and single-venue facilities score big in process efficiency and fan experience.

Whether you’re managing a huge precinct of world-class venues, like Melbourne & Olympic Parks, or a single-venue sports and entertainment arena, like the iconic Melbourne Cricket Grounds, the technology driving data and analytics is critical to providing clean, secure, efficient, and fan-friendly facilities.

Sports Venue and Entertainment Center

During this webinar, we sit down with Ben Goodwin, Director, Melbourne & Olympic Parks; and Josh Eltringham, General Manager of Venue & Event Services, Melbourne Cricket Club; to talk about how these organizations—with different levels of operational complexity—use the same technology to scale operational efficiency, increase operational visibility, and deliver exceptional guest experiences.

Melbourne & Olympic Parks (M&OP), home of the Australian Open Grand Slam Tournament, comprises four of Victoria’s most well-known venues—AAMI Park, John Cain Arena, Margaret Court Arena, and Rod Laver Arena—and welcomes more than 2.6 million visitors annually.

Melbourne Cricket Grounds (MCG) is a premier venue, hosting hundreds of historic sporting and entertainment events, including the Grand Final of Australian Rules Football and Taylor Swift’s sold-out Eras Tour.

The M&OP precinct and MCG facility are located adjacent to each other and have formed a strong collaborative partnership based on a shared commitment to providing guests with an unparalleled sports and entertainment destination.

Join us to learn how each of these organizations scale the 24/7 Software platform to manage their multi-facility and single-facility command center operations individually and collaboratively.

Melbourne & Olympic Parks combined 24/7 Software applications and advanced analytics to:

  • Minimize complexity by managing cross-facility information (including maintenance reports, incident follow-up, communication logs, images, and witness statements) from a centralized command center.
  • Improve oversight and data collection across the precinct by tracking, prioritizing, and dispatching job requests, incident management, security deployment, and resource allocation in a single platform.
  • Enable decision-makers to aggregate and analyze situational intelligence and historical data to drive process improvements and workflow efficiencies.

Melbourne Cricket Grounds adopted almost the full suite of 24/7 Software applications to:

  • Equip its command center with cutting-edge incident management and real-time communication tools to optimize guest and staff experiences.
  • Ensure rapid or real-time response to health and safety requests.
  • Streamline event planning, security guard tours, guest request tracking, and lost-and-found processes.

Don’t miss this opportunity to learn from these world-class organizations how to scale your operations management tech stack to harness the power of analytics and data-driven technology to meet the unique needs of your facility.

Previously recorded on Thursday, May 9, 2024.

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Meet the Speakers:


Ben Goodwin

Director, Strategy & Transformation

Melbourne & Olympic Parks


Josh Eltringham

General Manager, Venue & Event Services

Melbourne Cricket Club (MCG)


Justin King

EVP, Sales & Marketing

24/7 Software


Shane Armstrong

Regional Director, APAC

24/7 Software