Downtown Minneapolis, Minnesota at night time as seen from the famous stone arch bridge

MPLS DOWNTOWN IMPROVEMENT DISTRICT ACHIEVES 80% PARTICIPATION RATE FOR SUPER BOWL LII security checks WITH 24/7 SOFTWARE

Shane Zahn is the Director of Safety Initiatives for the Mpls Downtown Improvement District (DID), a non-profit focused on making downtown Minneapolis a vibrant and attractive place for residents, businesses, and visitors. Zahn’s role and focus include violent crime, livability or quality of life concerns, chronic offenders, crime prevention through environmental design, and emergency preparedness & response. Prior to activating 24/7 Software as an incident management system, DID had no software in place to conduct effective outreach management.

After deploying 24/7 Software, Zahn was able to enhance his street outreach collaborative and also utilize the platform during their Super Bowl LII collaboration with security organizations. The results from implementation were remarkable, from outreach to the Super Bowl with 8,134 service calls and engagement opportunities via outreach organizations to an average of 80% participation rate for the security checks during Super Bowl LII.

MPLS Downtown Improvement District

About Minneapolis Downtown Improvement District

The Mpls Downtown Improvement District (DID) is a business-led, 501(c)(6) non-profit with a mission to make downtown a vibrant and attractive place for recruiting and retaining businesses, employees, residents, shoppers, students and visitors.

8,134
service calls/engagement opportunities in 2017

80%

participation rate for Super Bowl LII security checks

 

73%

response by Law Enforcement on Super Bowl LII suspicious activity reports

 

The Desire to Improve a Street Outreach Collaborative

Before engaging 24/7 Software, the DID knew they needed coordinated operations and communication from multiple organizations who provide social service street outreach in downtown Minneapolis.

“We wanted to improve collaboration efforts, coordination, and communication amongst non-profit organizations which partner with the Mpls Downtown Improvement District,” Zahn said. “This was the first time we considered using an Incident Management System (IMS) and real-time communications platform with our social service partners.”

Any software solution considered for usage by Zahn’s organization needed to help in three critical areas: 1) Collaborative efforts with multiple social service organizations which provide street outreach in downtown Minneapolis, 2) Real-time communication between street outreach and the DID Safety Communication Center, 3) Real-time trend analysis and reporting. 24/7 Software helped to achieve this and more.

“We wanted to improve collaboration efforts, coordination, and communication amongst non-profit organizations who partner with the Mpls Downtown Improvement District.”

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Affordable, Easy-To-Use, and Worth the Effort

For the Mpls Downtown Improvement District (DID), implementing 24/7 Software’s platform was an easy decision after learning what else was available in the market. They needed something that was affordable for their nonprofit, easy to use and worth the effort for the staff who use it.

“I used 24/7 Software at U.S. Bank Stadium as a safety partner,” Zahn said. “I was impressed by how U.S. Bank Stadium was using 24/7 Software for public safety to collaborate, report, enhance real-time communication, and document incidents from other agencies or departments.”

“We looked at a combination of texting apps and other incident management tools, but after operating 24/7 software, we liked the simplicity and user experience we had with the Communicator App and platform.”

"We looked at a combination of texting apps and other incident management tools, but after operating 24/7 Software, we liked the simplicity and user experience we had with the Communicator App and platform.”

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Real-Time, Uniform Information Sharing

Because 24/7 Software’s platform, inclusive of the Communicator App, was easy for both administrators and users – community outreach efficiency and effectiveness rose quickly. One aspect Shane noted about the Communicator App his team appreciated and leveraged, is that it works well on both Android and iOS devices.

Shane also admitted that deployment of the system required coordination on their part. They were the first to deploy a robust platform for outreach collaboration, which meant they had to design a common language and standards for usage and communication—not a meaningless undertaking but well worth it in the end.

“We created user agreements and guideline sheets we review with each person who uses 24/7 Software for outreach operations,” Zahn said.

Zahn outlined an easy-to-understand breakdown of how outreach is conducted via 24/7 Software’s platform to showcase the real-time capabilities his team is afforded: 1) Outreach can enter incidents or engagements using the Communicator App, 2) The DID Safety Communication Center can dispatch incidents to outreach via the Communicator App on their cell phone, and 3) Real-time communication is happening with each occurrence using 24/7 Software’s IMS and Communicator App.

"We created user agreements and guideline sheets we review with each person who uses 24/7 Software for outreach operations.”

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Significant Analytical Data for Outreach Efforts and Impact

Since implementing 24/7 Software, the Mpls Downtown Improvement District (DID) has realized improved coordination, real-time communication, and situational awareness for outreach efforts in downtown Minneapolis.

“We also have significant analytical data for outreach efforts and impact,” Zahn said.

In 2018, The DID will continue to collaborate with the following outreach partners who utilize 24/7 Software solutions for outreach operations: The DID Livability Team, St. Stephen's Human Services, YouthLink, MADDADS, and Summit Academy.

The above outreach organizations had 8,134 service calls and engagement opportunities for 2017. Zahn pointed to some of the top service calls, which include 719 outreach contacts, 540 panhandling engagements, 266 youth outreach contacts, and 263 unsheltered assists.

Outreach also made 1,078 business contacts, 1,619 directed patrols and completed 673 safety assessments for problematic areas.

“This information is not exclusive to all outreach efforts and service calls,” Zahn said. “We have more comprehensive reports and analytic data for the outreach efforts in 2017.”

“24/7 Software helps coordinate efforts and resources, saving time and money with organizations who provide social service resources and information to improve the quality of life for those in need. 24/7 Software’s customer service has been fantastic. The team is very responsive and supportive for setup, new ideas, operation, and problem-solving.”

"24/7 Software’s customer service has been fantastic. The team is very responsive and supportive for setup, new ideas, operation, and problem-solving.”

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Super Bowl LII Collaboration: Security Checks & Suspicious Activity Reporting

The Mpls Downtown Improvement District (DID) efforts did not stop at their outreach collaboration. Shane’s team put 24/7 Software to the test during Super LII. They were confident that the platform would help to improve situational awareness and safety coordination efforts with the private sector security which worked for the buildings in downtown Minneapolis.

“The DID Safety Communications Center organized security checks to identify suspicious activity or hazards in soft target areas including the exterior of buildings, skyways, parking ramps/lots, and building roof access where Super Bowl LII events and activities were taking place in downtown Minneapolis,” Shane explained.

Zahn said not all buildings do security checks, especially coordinated security checks, for special events in focused areas during particular times of the day. The Downtown Security Executive Group implemented a plan to leverage building security resources to assist in enhanced security measures for Super Bowl LII.

Zahn said all of the risk indicators that 24/7 Software helped the teams manage: 9.5 miles of mostly privately owned skyways, 75 buildings with extended hours for skyway access, 30-plus downtown hotels, mass transit, Super Bowl Live open event and 5,800 media.

"The DID Safety Communications Center organized security checks to identify suspicious activity or hazards in soft target areas including the exterior of buildings, skyways, parking ramps/lots, and building roof access where Super Bowl 52 events and activities were taking place in downtown Minneapolis.

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Putting 24/7 Software to the Test

For Super Bowl LII, 24/7 Software’s primary function was to help keep track of security checks by the security RadioLINK group and for documentation of suspicious activity reports via RadioLINK or Homeland Security Information Network (HSIN) Connect.

“Because we currently use 24/7 Software, we wanted to explore what other types of operational uses we could leverage 24/7 Software for,” Zahn said. “We were able to leverage existing safety resources to coordinate enhanced security checks and suspicious activity reporting with our RadioLINK security group.”

“We were excited to see if 24/7 Software could help us for Super Bowl LII coordination.”

Zahn is confident in the capabilities of 24/7 Software and what it would be able to help with during Super Bowl LII. However, he will admit there were processes needing improvement that surfaced during this event.

Zahn said he found the most interesting about 24/7 Software solution – specifically related to his Super Bowl LII experience – and this is what he said:

“I am impressed that I am finding new ways to use 24/7 Software to improve safety operations, collaboration efforts, and leverage other resources for public safety within the Mpls Downtown Improvement District,” he said.

"I am impressed that I am finding new ways to use 24/7 Software to improve safety operations, collaboration efforts, and leverage other resources for public safety within the Minneapolis Downtown Improvement District.

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)

Super Bowl-Worthy Performance

After deploying 24/7 Software for Super Bowl LII, the Mpls Downtown Improvement District (DID) reported astounding success metrics. Shane highlighted that 70+ building security teams participated in its usage. There were 2,072 security checks completed, including exterior of buildings, skyways, parking ramps/lots, and roof access, during the times of 08:00-10:00 hours, 15:00-18:00 hours, and 22:00 to 01:00 hours daily, from January 22, 2018, to February 4, 2018.

“We had an average of 80% participation rate for the security checks,” Zahn said. “A total of 55 reports of suspicious activity, which included 20 suspicious persons, 17 suspicious objects (most were unattended bags), 11 suspicious vehicles, and 7 Drones. 73% of all suspicious activity reports were responded to by Law Enforcement for investigation, and 27% were followed up by security.”

"We had an average of 80% participation rate for the security checks. A total of 55 reports of suspicious activity, which included 20 suspicious persons, 17 suspicious objects (most were unattended bags), 11 suspicious vehicles, and 7 Drones. 73% of all suspicious activity reports were responded to by Law Enforcement for investigation, and 27% were followed up by security.

Shane Zahn | Director of Safety Initiatives | Mpls Downtown Improvement District (DID)
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