“Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal,” writes Alina Selyukh in their recent NPR article entitled “From Campbell's To Kellogg's, Classic Brands Are Feeling The Crunch.”
“Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as ‘the first moment of truth.’ But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers,” Selyukh explains.
According to Selyukh’s article, “More and more people have started saying: ‘I'm not a brand person."
“Those five fateful words come from Juliet McFadden, 23, an office manager in Boston. For consumer brands used to owning American cupboards and closets, that sentiment spells trouble and signals a turning point: evolve or wither,” writes Selyukh.
Those five fatal words could be devastating to a classic brand.
But, we’ve got four fatal words that might resonate with you more.
We’re confident you’d never want to hear these.
“I’m not coming back!”
We’d never want you to experience that from your customers – especially over and over until your property is forced to close its doors.
But, how do you avoid this crunch classic brands are starting to experience?
You employ Proactive Operations, and you never stop evolving.