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24/7 Software Blog

It’s 9:00 AM and you've been on your property since 6:30 AM.

Today’s tasks are already taking a toll on you mentally and physically.

You’re tired and stressed out.

Now, you’re shifting your focus to delivering a break-even customer experience.

Wait, break even?

Yes, you’re working tirelessly for the hope that nothing goes wrong.

That nothing happens your customers will notice.

That’d be a good day for you.

That’s not what we like to hear.

We understand that delivering an extraordinary customer experience might not always be at the top of your list.

We get it; you are overwhelmed with all of your responsibilities.

But, here’s the thing – your customers keep your lights on and doors open.

Customer experience should always be your #1 priority.

Today, we want to help you improve your capabilities, so you can focus on your customers before anything else.

Your number one goal is to enhance your customers’ experiences.

Do you agree?

They come to your property and expect to be treated well.

But, you want to exceed their expectations too. It’s in your blood.

You don’t want to settle or be complacent.

You want people to leave your property excited to come back for another round. You want them to want more.

You want them to remember the memories they’ve created here.

But, are you doing everything it takes? Yes, everything.

You’ve invested in important training and team building days for your employees.

You go to all the annual conferences in your industry to advance your knowledge as a proactive leader.

Everyone on your staff is world class.

All the issues and incidents taking place on your property are managed expertly. But, that’s still not enough.

Are you paying attention to the small things? We mean this in the literal sense.

You know:

A customer’s wallet or purse, an umbrella or coat – the possessions that mean something to your customers.

It’s the stuff they feel they can’t and don’t want to live without.

Do you have lost and found software deployed for your property to mitigate this?

If not, let’s change that for the best.

Do you invest a lot of time teaching your staff?

Now, do you invest enough time training them on how to communicate effectively with your customers?

With so many things going on at your property and the possibility of turnover, you’re challenged with ensuring that staff properly interacts with customers.

We know this is difficult.

If they underperform, it affects every area of your operation, which ultimately affects the whole organization.

To be frank: If your team fails to execute, then the entire property is a failure.

How do you solve this customer service puzzle?

You have workers from all walks of life, with different skill sets and training experiences.

You hang up your phone.

As you turn to your operations manager, Kelsey, she can tell you’ve got bad news.

“John called me about this quarter’s revenue numbers,” you tell her.

“Our numbers are still declining,” you continue.

Kelsey isn’t sure how to respond, but she’s been proactive since she started this month, so she starts asking the right questions.

One after another, the questions are rolling, and you’re able to answer them quickly.

Six questions in and answered, you stop her.

She stumped you.

“What guest feedback have you received over the last several months or years to determine whether the revenue decline relates to experience,” she asks you.

But you don’t have the right answer.

Providing first-rate guest services is paramount.

We know it’s one of the top goals on your list.

We also know it is the top goal on your boss’s list.

The fan experience is essential to everyone’s livelihood.

You certainly can’t guarantee a win, perfect weather, or prevent car trouble on the way.

But you can and must deliver the highest level of service.

Face it.

You’re in the business of creating memories as much as your star players.

Preparing for and delivering to your guests a safe, clean and friendly environment is fundamental to the fan experience and that’s the stuff that leaves guests wanting to return to your stadium for more events.

With your well-trained and dedicated team members, you can ‘make things happen’ at every point of contact with your guests.

For every location, every person on your team can affect a fan’s experience, positively or negatively.

Every impression, every interaction, they all count.

“When it comes to customer satisfaction among airline passengers, Spirit Airlines ranks dead last,” shares Kathryn Vasel in her latest CNNMoney article entitled “America's least favorite airline (hint: it's not United).”

According to Vasel’s article, “For the third year in a row, the ultra-low cost carrier had the lowest score in the travel report from the American Customer Satisfaction Index (ACSI). Spirit scored a 61 on a 100-point scale.”

If you’ve flown with Spirit prior to reading today’s article, you’re probably not surprised.

“Spirit is known for its "bare fares" – cheap tickets that are stripped of any additional amenities. That means passengers will pay for things like printing a boarding pass at the airport or beverages during a flight,” writes Vasel.

From our experience, customer satisfaction goes beyond overcoming nickel and diming your customers.

It involves a complete experience. Agree?

But, according to Vasel, “Spirit said it's made substantial strides in the past year.”

"Spirit's committed to improve its operations and customer service,’ a company spokesman told CNNMoney. ‘Beginning last spring, Spirit initiated a number of programs that have led to major improvements in on-time performance and a 64% reduction in complaints year over year," says Vasel.

Now, that’s better news, right?