“You did what?”
You snarl at your marketing manager.
Once again, the marketing team has oversold their sponsorships.
This error attacks your budget.
It forces you to be reactive.
But, what has you upset the most is that they decided to tell you this morning.
The morning of the event.
They’ve done this before, and you are tired of it.
“We need to fix this now,” you assert to Sarah, your marketing manager.
She apologizes for the breakdown in communication.
Her marketing specialist did not inform your team, but Sarah takes full responsibility.
“There has to be a way to improve communication throughout each department,” you say.
The two of you begin formulating concepts.
You must first understand what’s causing communication challenges before you can address how to improve it.
Keep reading; this article will help you identify where there might be a breakdown.
Then, you’ll learn how to fix it.