“Thirty-five years ago in Moscow, working on what he says was "an ugly Russian" computer that was frankensteined together with spare parts, Alexey Pajitnov started a side project that has become the second-best-selling video game of all time: Tetris,” writes Vanessa Romo in their recent NPR article entitled “Happy Birthday, Tetris. 35 Years Later You're As Addictive And Tetromino-y As Ever.”
“At the time, Pajitnov was a young developer and programmer whose other interests included a popular puzzle game consisting of twelve shapes that were made up of five square pieces. The object was to create pictures and images using the pentominoes, he explained. His fascination with it was obvious but inspiration for Pajitnov's own game came when he'd finished playing one day and returned the pieces to their box,” Romo explains.
"When you try to put [them] back in the box you're in trouble because it's really hard to do that.’ And thus, the idea for Tetris was born,” the article continues.
According to Romo’s piece, “It is simple and yet has proved to be indomitably addictive. Seven brightly colored four-block pieces, tetrominoes, fall from the top of screen. Slowly at first and then faster and faster, as the player rotates the pieces so they create complete lines. When they do, the line vanishes. When they don't, the blocks begin to stack on top of one another until they fill the screen and the game is over.”
“As soon as Pajitnov had finished the prototype, he knew he had a commercial hit on his hands,” shares Romo.
"I couldn't stop playing it,’ he said, confessing that at work he'd pretend to be busy but really he was in a Tetris trance. ‘Magic is in it,’ he said proudly,” according to Romo.
Now, we want to know:
How addicting is your property? Do your customers want to keep coming back?
Do you want your property to be as addictive as Tetris 35 years later?
Keep reading; we’re going to show you what you need.